How I went from a thin caseload to a full one — and how you can do the same!
Let me ask you something.
You've probably heard that blogging can help grow your private practice. Perhaps someone's even suggested you give it a try.
Maybe you've even started — a post here, a draft there — and then stopped, because you weren't sure if it was working, or what to say, or whether anyone was actually reading it.
Here's something I've learned from 23 years in practice: being an excellent counsellor doesn't automatically mean potential clients will find you. People need opportunities to discover your work, understand your approach and decide whether you're the right person for them.
Blogging did that for me. I went from chasing enquiries to having a caseload I was genuinely happy with.
It opened doors I hadn't planned for — supervision referrals, workshops, a book series, work I actually love.
It didn't happen overnight or by chance.
It happened because I learned a process, and I stuck to it. That process is what this course teaches.
This is a step-by-step course built specifically for counsellors and therapists in private practice.
Not just blogging theory or generic marketing advice. Practical steps you can adapt to your own practice.
What you will learn:
The practical mechanics of how to write a post that speaks to the right person, gets found online, and builds the kind of trust that turns a reader into a client.
In a nutshell: blogs on your website can help people discover your work, understand your approach and decide whether you're the right practitioner for them.
By the end, you'll have:
- A clear sense of who you're writing for and what they need to hear from you
- A repeatable process for choosing topics, outlining posts, and actually finishing them
- A scheduling approach that works around your clinical hours and your energy — not against them -
A blog post template you can use every time, so you're never starting from a blank page again
- A sense of what to do with a post once it's written — because writing it is only half the job.
Who this is for
“Practitioners (counsellors, therapists, coaches and clinical supervisors) who want to share their expertise, increase their visibility and create opportunities to grow their practice — without relying entirely on paid advertising or spending hours on social media.”
It works whether you're just setting up your practice or you've been going for years and blogging has always been the thing you meant to get around to.
Not for: practitioners who want a quick marketing fix or someone to write for them.
This is for people ready to learn a process and use it.
Prefer Learning Live?
If you'd rather explore blogging in a live workshop, I also offer sessions covering the same practical approach.
Check out my Onlinevents Presenter Page for upcoming dates.
Prefer learning at your own pace, or want something to revisit afterwards? This self-paced course is here whenever you're ready.
Course Curriculum
A quick note about the course...
I originally created this course a few years ago, and since then, its name and presentation have evolved alongside my own blogging experience and the live workshops I offer.
You may notice some differences in the branding, examples and order of the material compared with the current course page.
The practical blogging process and core learning remain the same.
I've continued to use and develop this approach in my own work, and it's the foundation of the workshops I deliver today.
My aim is to help you develop a blogging process that works for you, your practice and your available time.
I hope you enjoy the course and find plenty of useful ideas to put into practice!
If you have any questions, you're welcome to get in touch through the contact form on my website.
